Who they are
The leading accessory brand in the UK and Republic of Ireland. The brand is a key supplier to all major department stores and good independent retailers in the UK. Fiorelli products are designed in London by a young, ambitious and forward thinking team of designers. The team travel constantly, taking their influences from a worldwide stage, not just the European catwalks. Innovation is integral to the team spirit.
What they wanted
- Improve online sales
- Quick and easy content management
- Strong and elegant site branding
What they got
- Organic traffic more than doubled
- Users looking at more pages per visit
- Consistent improvement in conversion rates