Who they are
morethanorgaic.com is at the forefront of the French natural wine movement, fighting back against the standardisation and technological manipulation of wine. In 2007 the site was the first to bring that fight across the channel.
What they wanted
- Natural, hand-made feel
- Completely bilingual site
- Google maps integration
- Comprehensive restaurant guide
What they got
- No. 1 ranking on target term 'natural wine'
- Now a standard point of reference
- Design incorporating hand drawn images
- Over 1,000 subscribers