Our five year relationships with one of the fastest-growing companies in the UK
When they were 'The Sleep Room'
Having lost a whole Saturday trying to buy a bed, I decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, TheSleepRoom.com was born.Charlie Marshall, Head of Sleep
Taking the next step
The existing site had served the business adequately, but without a content management system product growth was limited. The offsite payment system also needed an integrated upgrade and work needed to be done with SEO to lift a Google penalty. We spent a lot of time with Charlie learning about his business as well as solving the big issues; full CMS, seamless one page checkout and structured site for SEO we improved the purchasing process and told more of the brand story.
"A few beautiful beds, one perfect mattress" illustrating the simple concept the product range is listed straight on the homepage.
Concise product details and clear purchasing supported by customer reviews and service information
Fabric samples made easy, order history tracked in the CMS for following up.
The Sleep Room becomes Loaf
What's in a name? As the product range extended to other rooms in the house a name change was natural. Being mindful of existing customers of The Sleep Room we used a variety of communications to ease the transition while the site structure adapted easily to increase in categories and products.
Introduction of new product categories, one of the transational banners and some softer touches to the brand with more use of textures.
'Get the Look' added to introduce the new product range and highlight the styles. Product stories were also introduced to educate and reassure customers about their purchases.
Moving to Mobile
With more and more customers shopping on mobile devices we redesigned the site to function efficiently on smaller screens. Taking complex processes like building custom storage beds and bedding bundles and making them as focused as possible on handheld devices.
Handling the loaf in every room
The site needs to be so simple that even my mum can use it with easeCharlie Marshall, Head of Sleep
As the brand expanded further to accommodate the whole of the home we had to scale the site to handle a wider product range with varied customization tools that resulted in 13 different product pages. These pages manage every style, size, colour, add on, bolt on, bundle... Loaf can offer and the customer can concoct whilst remaining consistent and easy to use.
As a result of increasing their product range and quadrupling the fabric options, Loaf needed a quick and easy way to upload hundreds of products in thousands of colour ways. We created an image app which allowed them to bulk upload the images then automatically assigned them to the correct product.
- PPC Landing Pages
Dedicated landing pages were designed and developed to be more relevant and specific to ad copy and target words to reduce bounce rates and increase conversion rates.
- Optimising Campaign Structure
Campaigns were restructured and each product category was broken out into three separate match type specific campaigns with more targeted ad groups and more relevant ad copy leading to a significant improvement in quality.
- Quantifying customer's with telephone tracking
In order to attribute customers calling and making orders over the phone, the site was updated to detect the source and medium of visitors and update the number accordingly. This helped differentiate between online and offline marketing efforts.
- Reduction in Loaf's overall spend
- Increase in Loaf's revenue
D3R work smart, focusing efforts on delivering real valueRob White, Head of Sleep
Creating one seamless system for everyone
Unhappy with their current patchwork of systems Loaf asked us to take control. Improving and uncomplicating the experience for sales, purchasing and delivery teams whilst leaving the customer experience untouched.
Product chosen from catalogue and ordered over the phone with estimated delivery date.
‘I forgot the cushions!’ the sales team can immediatly add and charge to previous details.
SKUs passed to purchasing team, delivery requirements synced with Wincanton.
Item delivered and installed with in a 2 hour slot. Packaging and old sofa removed for recycling.
Three new 'Loaf Shacks' opening in London and grand plans for international sales
What really impressed us was D3R's obsession with our site to look and function as well as possible. The site was delivered on time, works brilliantly and is a huge improvement on where we were before.Charlie Marshall, Head of Sleep