How we built a platform for discovering awe-inspiring travel ideas

Since 2003 Original Travel's team of knowledgeable travellers have been doing all the hard work for their customers. Their team is made up of seasoned travellers who take great pride in thoughtfully tailoring luxury travel experiences.

We believe life is in the detail

Nick Newbury, Director, Original Travel

When we first met with Original Travel we zeroed in on three high level aims for their new site

  1. Capture customers' imaginations and enrich their vision

    Lets inspire customers and give them compelling content, the tools and benefit of our experience to build on their personal vision of a holiday of a lifetime.

  2. Deliver on the brand promise that life is in the detail

    Lets create a site that supports the personal ouch Original Travel bring. Lets share the experiences and knowledge of their team and provide a constant curated narrative throughout the users' journey.

  3. Convert visitors to enquiries

    The team believe in listening, conversation and sharing of ideas as vital part of their trip building process and it is these discussions that truly demonstrates to customers the knowledge and value they can add. Lets help visitors take that first step.

There’s a world of possibilites out there. We wanted to create a site that reflected that. A site rich with compelling content & overflowing with exciting ideas

Aimee Jay, Senior Designer, D3R

Since 2003 Original Travel's team of knowledgeable travellers have been doing all the hard work for their customers. Their team is made up of seasoned travellers who take great pride in thoughtfully tailoring luxury travel experiences.

We wanted to inject the team’s personality, knowledge and insights throughout the site. We wanted users to know there was a team of friendly & experienced travellers just waiting to help them craft the trip of a lifetime

Jon Rogers, Lead Creative, D3R
Testimonials
Screenshot of Original Travel

Sharing insights and experiences

The Original Travel team are an enthusastic bunch who combine personal insights and exceptional knowledge of worldwide destinations, to create memorable trips and experiences for their customers. Throughout a users journey on the site there are many areas we share knowledge and ideas to refinforce this key tennant of their brand’s personality.

Incorporating responsive design, infinite scrolling and a flexible grid based layout, ultimatley the site emulates the exciting, thoughtful and personalised service customers recieve in the real world

Lynton Morgan, Director, D3R

An elegant and refined online experience for London's most popular restaurant.