Online sales buck trend

01.02.2009

Online sales appear to have escaped the credit crunch, as people opt to stay at home to do their shopping.

The BRC-KPMG Retail Sales Monitor, widely accepted as authoritative, has reported December 2008 as the worst month in the survey's history. UK retail sales values fell 3.3% on a like-for-like basis, and 1.4% on a total basis, from December 2007 as high-street retailers bore the brunt of the credit crunch.

Internet and other 'non-store' sales on the other hand, were up 30% on December 2007 for products other than food. The message to retailers would appear to be to get online.

See the full report the British Retail Consortium website.