Custom Restaurant Booking System - Integrated with Open Table

Formerly Conran Restaurants, D&D London was founded in 1991 and remains one of Europe’s leading high quality restaurant groups, owning and operating restaurants with aggregate revenues of over £100m in London, Paris, New York and Tokyo.

Client
D&D London
Project
Custom Restaurant Booking System - Integrated with Open Table
Since

Project details

D&D wanted a greater degree of control over the look, feel and experience of their critical conversion path: the journey a customer takes to making a reservation with them online.

All of D&D's direct online reservations are handled via D3R's customisable booking system, which is integrated with the API. We were the first agency in the UK to work on this integration.

The system enables D&D to add new restaurants themselves and customise with the respective branding.

Requirements

  • Key conversion path to remain on brand, end-to-end
  • Mobile-optimised booking journeys
  • Improved booking confirmations allowing opportunity to cross-sell

Results

  • Easy to use CMS enabling the D&D team to add new venues and edit content
  • Ability to present alternative slots at other restaurants within their group when there is no availability
  • Bespoke reservation booking confirmations