Astro Lighting

Astro is an award-winning lighting company in the UK. The business has established itself as a prominent manufacturer with one of the largest ranges of design-led lighting in the market, now serving over 30 countries worldwide and is continuing to experience healthy year-on-year growth.

Astro Lighting

Project details

Astro's website was no longer sufficient for the business's needs going forward as the previous system was an off-the-shelf solution lacking the appropriate flexibility required to fulfil the requirement.

Additional languages and currencies were to be accommodated and the content management system was cumbersome and created unnecessary overhead when maintaining the product catalogue. This inefficiency will only be made worse by the expansion of Astro into new territories.

A new site design was required to re-affirm Astro's position as an innovative and aspirational brand, to tell the brand story, improve efficiency and to provide a more usable and intuitive user experience.


  • Optimised paths to conversion
  • Optimised user experience across both desktop and mobile devices
  • An improved process for trade customers with an extensive account area
  • An efficient and scalable solution for multi-lingual site management
  • Re-affirmation as an innovative, design-led company
  • A robust platform that can fully integrated with the current ERP system and its replacement


  • 150% increase in conversions
  • Fully responsive website
  • Trade management tools and the ability to switch seamlessly between trade and retail pricing
  • A streamlined transition between ERP systems with reduced administrative overhead
  • An online brand presence in-line with the core ethos of the company

What they said

D3R were both flexible and supportive throughout and have been a huge asset in helping us

Stuart Grant, Managing Director