We consulted with Roberson and created for them a new brand logo
to re-affirm their ethos and core values, helping to position them
as more contemporary and accessible in contrast to the more
traditional and conservative wine merchants of St James.
Re-appropriating some of the established consumer-facing site
layout, the new Roberson trade site is now seamlessly in-line with
the new branding, has trade customer accounts, a deliberately
streamlined view of the product catalogue, customer
specific-pricing and favourite items allowing quick and
straightforward re-ordering online.