After years in the drinks industry the Sipsmiths have spearheaded a revival in London gin. Opening a craft distillery, the first in London for 200 years, their spirits are stocked by the likes of The Dorchester, The Savoy and are the choice of mixologists the world over.


Project details

Sipsmith's previous website no longer reflected the brand and was not capitalising on the opportunities for engaging and retaining customers through the site. The new design focuses on offering a user experience that is engaging and builds an ongoing relationship with the brand.

Priorities for the site include maximising user data collection, showcasing brand values and history, communicating how the spirits are made, providing the ability to promote competitions and events and providing latest news and content.

Key to this requirement is a straightforward and easy to use CMS which will empower Sipsmith to keep the content fresh and compelling.


  • Initial creative concept and site architecture
  • Ability to add products with tasting notes, details and images
  • An age-verification setting to filter underage visitors


  • An eye-catching design which makes the most of bold imagery
  • One page mobile site design
  • Integration with Campaign Monitor, Eventbrite and social media plug-ins

What they said

It's a real pleasure working with D3R. They are in a league of their own. Not only do they share our love of a great gin and tonic, they have an invaluable wealth of experience and continue to exceed our expectations! We can't thank them enough for bringing the Sipsmith story to life on-line with a beautiful site. They captured our ethos perfectly.

Fairfax Hall, Co-founder