Loaf's laid back approach to sofas and beds is beloved by 'Loafers' across the UK. The extraordinarily wide range of options they offer poses a unique technical challenge for their site.
“The site was delivered on time, works brilliantly and is a huge improvement on where we were before. We love how the details matter as much to D3R as they do to us.”Charlie Marshall, Head of Sleep, Loaf
Selected highlights
New fabric launch
Hundreds of fabrics and dozens of customisable sofa designs means the total number of 'products' Loaf offers is in the tens of thousands. D3R built a site that could handle the complexity of their unique catalogue—including a massive increase in the number of available fabrics.
Cylindo integration
The sheer number of options on offer means most fabric-product combinations have never been built, let alone photographed. By integrating with Cylindo, the Loaf site is able to generate a three-dimensional digital image of exactly what the finished product will look like.
Size matters
Another unique piece of functionality developed to meet a specific business need. Before ordering a sofa, a customer needs to know if it will fit through the door, round that awkward corner, and into the right room. Loaf's online 'Will it fit?' tool gives them that assurance.
